Prof. A K Gupta, MS-cum-Head, Dept. of Hospital Administration, PGIMER graced the occasion as the Chief Guest. He was accompanied by Dr. VipinKoushal, Additional Prof., Dept. of Hospital Administration & Nodal Officer, ROTTO PGIMER. Distinguished dignitaries present on the occasion from SBI included Mr. Anil Kishora, Chief General Manager, SBI, , Mr.VenkteshBhardwaj, GM Network 1, Mr. ManojKhattar, GM Network 2, and Mr. Kumar Rajan, GM, Network 3 to name a few.Addressingas Chief Guest to the hall full to its capacity, Prof. Gupta complimented SBI for their commendable initiative on Organ Donation and said, “There cannot be a more apt day than 1st July being the Bank Day as well as the National Doctors’ Day to launch this awareness campaign. This is rather the best way to celebrate both these obviously important days.” Endorsing the need for public awareness through his thought provoking address, Prof. Gupta, stated “As a country we have really lagged behind in putting in the confidence that the organs can be donated. So continuous andperiodical sensitization on this altruistic cause of organ donation must be enhanced predominantly. The initiative taken by SBI to take forward this campaign to different states and regional offices is really a major step in this direction and will set an example for others to follow.”Prof. Gupta emphasized that the solution to organ shortage and achievement of self-sufficiency in organ donation is possible only through systematic strengthening of the deceased donor programme.Briefing about the Govt.’s initiative on Organ Donation, Dr.VipinKoushal stated “The country really needs to improve the rate of organ donation. The Government has taken some positive steps regarding organ donation in the region by designating PGIMER as Regional Organ & Tissue Transplant Organization (ROTTO) under National Organ & Tissue Transplant Programme (NOTP). However, synergized efforts and engagement of the civil society, religious leaders and other stakeholders are required for creating mass awareness about the cause, Dr.Koushal added. Deliberating about the myths and misconceptions on the subject, Dr. Koushal highlighted that one person can save the life of about 8-10 persons; therefore organ donation is considered to be a true ‘Gift of Life’. There is a positive change as people are coming forward but we have a long way to go. So every one’s effort matters.” A presentation on the initiatives being undertaken by ROTTO PGIMER to promote Organ Donation was made, followed by showcasing of a motivational documentary on the success story of a liver recipient in PGIMER which left many in the hall with moist eyes.Earlier, at the outset, Mr. Anil Kishora, CGM SBI administered the oath to all the SBI staff members to maintain the work ethics and raise the standard of customer service. Concluding the session, Mr. Kishora expressed his gratitude towards PGIMER for supporting their CSR endeavour. He assured of the Bank’s commitment to take forward the awareness campaign to different states and regional offices, thereby connecting and sensitizing a large base of employees.Commemorating the spirit, Prof Gupta gifted two paintings to Mr.Kishora, made by school students on the theme of Organ Donation, as a token to reiterate the fact that ‘circle of life’ should not break. After the deliberations, the participants were counseled on one on one basis and their queries were addresses by the transplant coordinators present on the occasion.In all 117 participants felt convinced and motivated to fill the organ donation forms on the spot.More than 100 employees of SBI took away the donor forms to fill after discussion with their families. The event wrapped up with the delegates finding it an extremely enriching and eye-opening experience.